Ladislav Sutnar

Ladislav Sutnar was a graphic designer from Plze, Czechoslovakia who was a pioneer of information design and information architecture. Although he is uncredited, his contributions to business organization benefited society, which included creating a userfriendly telephone directory by implementing parenthetical area codes. He received design commissions from a variety of employers, including McGrawHill, IBM, and the United Nations. He also worked as art director for Sweets Catalog Service for almost twenty years. Sutnar held many oneman exhibitions, and his work is on permanent display in MoMA. He is best known for his books, including Controlled Visual Flow Shape, Line and Color, Package Design The Force of Visual Selling, and Visual Design in Action Principles, Purposes. Sutnar was a master of exhibition design, typography, advertising, posters, magazine and book design.

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Source: Wikipedia